• There is a movement in the air. We know you can feel it...

    but have YOU actually been moved yet? If not, maybe we can help.

    At least twice a year anyway...

    The Boomerang Effect

    "Change Your Clock. Change The World" Not only is that the slogan of the new, national grassroots organization SERVE 60™...it’s what every American can do from now on when Daylight Saving Time begins on the weekend of March 12. But does that change also apply to the advertising world? The Marcus Graham Project certainly thinks so.

    The Marcus Graham Project (MGP), in partnership with SERVE 60™ will host a 60-hour launch campaign and tweet-a-thon entitled, The Boomerang Effect. The campaign is focused on promoting service, volunteer recruitment, mentorship, and raising awareness, as well as resources for MGP programs. SERVE 60™ is a national grassroots initiative designed to increase community service and volunteerism in America during Daylight Saving Time Weekends. The Marcus Graham Project is a national network of professionals that have purposed themselves in developing and mentoring the next generation of thought leadership within the advertising, media and marketing industry. The organization was named after a character played by Eddie Murphy in the 1992 film, Boomerang, produced by Brian Grazer of Imagine Entertainment in which Murphy played an advertising executive. The film inspired countless men and women in the African American community to consider jobs in the field, which is what MGP seeks to accomplish.

    The Boomerang Effect will serve as the official launch party of MGP, paying homage to the film, but also inspiring supporters to note that when you give back and sacrifice, good works will return unto you. Hosted also as a social media experiment, the event will seek to determine how many people will join both movements by signing up on their social media channels including Twitter, Facebook and Ning, as well as how many commitments, financial and otherwise, from corporate partners, agencies and private citizens it can receive. Launch parties to recruit volunteers and mentors for MGP as well as to encourage volunteering over SERVE 60™ weekend will be held in various cities including London, South Africa, Chicago, New York, Miami, San Francisco, Los Angeles and Detroit, all culminating in a live-streamed supporter appreciation party, tweet-a-thon and fundraiser held at The Tastemakers Suite (MGP Headquarters) in Dallas, TX on Sunday March 14, the start of Daylight Saving Time.

    Click here for the official press release.

    Click here to visit The Boomerang Effect website.



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